Read Less, Know More?

I get an online newsletter at work with the tagline "Read Less, Know More." Not to be nitpicky, but doesn't that phrase contradict the entire purpose of a newsletter? They certainly aren't marketing their own publication very well with such an oxymoronic catch phrase. How do they suspect subscribers will actually come to "know more" by reading less? By reading less of their competition? By reading less of the National Enquirer? Or by reading less altogether? Are we receiving all of this knowledge through email osmosis? Are they anticipating delivering a newsletter that requires no reading? In any case, the whole concept of reading more to know less is just plain ridiculous. What a way to educate, there, online newsletter. I would unsubscribe you if I could.